{"id":1286,"date":"2025-11-18T16:31:04","date_gmt":"2025-11-18T16:31:04","guid":{"rendered":"https:\/\/www.unitec.edu\/conicieti\/?post_type=poster&#038;p=1286"},"modified":"2025-11-18T16:44:12","modified_gmt":"2025-11-18T16:44:12","slug":"uso-de-la-ia-generativa-en-la-propaganda-politica-de-honduras-del-primer-trimestre-2025","status":"publish","type":"poster","link":"https:\/\/www.unitec.edu\/conicieti\/poster\/uso-de-la-ia-generativa-en-la-propaganda-politica-de-honduras-del-primer-trimestre-2025\/","title":{"rendered":"Uso de la IA generativa en la propaganda pol\u00edtica de Honduras del primer trimestre 2025"},"content":{"rendered":"<h2>Antecedentes<\/h2>\n<p><span style=\"font-weight: 400;\">Las campa\u00f1as electorales tienen como objetivo leg\u00edtimo atraer al electorado para alcanzar un cargo importante de representaci\u00f3n p\u00fablica. El alto nivel de <\/span><b>competencia pol\u00edtica influye <\/b><span style=\"font-weight: 400;\">y <\/span><b>obligan <\/b><span style=\"font-weight: 400;\">a los candidatos a utilizar nuevas tecnolog\u00edas y distintas estrategias para asegurar una postura positiva en las esferas de <\/span><span style=\"font-weight: 400;\">opini\u00f3n p\u00fablica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este escenario, la IA\u2019s generativas pueden ser utilizados como <\/span><b>herramientas valiosas<\/b><span style=\"font-weight: 400;\">, pero cuando es utilizado de manera anti\u00e9tica, sirve para <\/span><b>manipular <\/b><span style=\"font-weight: 400;\">datos, crear perfiles falsos (deepfakes), clonar voces y videos, entre otras t\u00e1cticas, que ponen en riesgo la veracidad de los candidatos o l\u00edderes de opini\u00f3n e incluso, procesos electorales.<\/span><\/p>\n<h2>Objetivo<\/h2>\n<p><span style=\"font-weight: 400;\">Identificar el uso de la <\/span><b>IA\u2019s generativas en la propaganda pol\u00edtica de Honduras <\/b><span style=\"font-weight: 400;\">en los medios de comunicaci\u00f3n en el periodo del primer trimestre del 2025.<\/span><\/p>\n<h2>Metodolog\u00eda<\/h2>\n<ul>\n<li>Enfoque: Cualitativo<\/li>\n<li>De nivel: Exploratorio<\/li>\n<li>Instrumentos: Entrevistas a profundidad con expertos<\/li>\n<li>Poblaci\u00f3n: Tegucigalpa y San Pedro Sula, Honduras.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El instrumento que se seleccion\u00f3 es una entrevista a una poblaci\u00f3n de expertos en distintas ciencias: <\/span><b>pol\u00edticos, ingenieros inform\u00e1ticos especializados en TIC\u2019S, abogados, docentes en el \u00e1rea de comunicaciones y periodistas.<\/b><\/p>\n<h2>Resultados<\/h2>\n<ul>\n<li>3\/6 <span style=\"font-weight: 400;\">De los entrevistados ven en la IA un potencial para i<\/span><b>nfluir en la percepci\u00f3n p\u00fablica.<\/b><\/li>\n<li>6\/6 <span style=\"font-weight: 400;\">Coinciden en la establecer <\/span><b>l\u00edmites \u00e9ticos y mecanismos legales <\/b><span style=\"font-weight: 400;\">en Honduras de verificaci\u00f3n ante el uso de la IA propagand\u00edsta.<\/span><\/li>\n<li>3\/6 La IA a\u00fan no puede <b>sustituir o desplazar <\/b>completamente al ser humano, ya que son los usuarios quienes la alimentan y la entrenan.<\/li>\n<li>5\/6 De los expertos <b>utiliza diariamente <\/b>la IA generativas.<\/li>\n<\/ul>\n<h2>Conclusiones\/Recomendaciones<\/h2>\n<p><span style=\"font-weight: 400;\">Se concluye que la Inteligencia Artificial (IA) desempe\u00f1a un papel importante en la propaganda pol\u00edtica de Honduras, en especial su masificaci\u00f3n medi\u00e1tica en redes sociales y medios digitales, durante el per\u00edodo 2024-2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los partidos pol\u00edticos utilizan estas herramientas para hacer llegar sus mensajes de una forma m\u00e1s directa y personalizada, gracias a que la IA permite segmentar a la audiencia, automatizar publicaciones y ajustar sus campa\u00f1as seg\u00fan el tipo de p\u00fablico al que va dirigido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque el uso de la IA en la propaganda pol\u00edtica a\u00fan est\u00e1 en sus primeras etapas, es evidente que su impacto ser\u00e1 grande y se deben tomar medidas para que no se convierta en una herramienta para la maquinaria de manipulaci\u00f3n social.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se recomienda que la inteligencia artificial debe contener bases legales, regulaciones \u00e9ticas y se implemente la utilizaci\u00f3n de la misma con fines acad\u00e9micos motivando la educaci\u00f3n pol\u00edtica, lo cual podr\u00eda generar mayor participaci\u00f3n ciudadana y promover la democracia del pa\u00eds.<\/span><\/p>\n","protected":false},"featured_media":1287,"template":"template-poster-p2025.php","categories":[12],"colaboracion":[14],"investigador":[93,90,94,92,89,91,88],"tipo":[7],"class_list":["post-1286","poster","type-poster","status-publish","has-post-thumbnail","hentry","category-12","colaboracion-unah","investigador-adriana-rodriguez","investigador-david-reyes","investigador-david-torrez","investigador-eugenia-herrera","investigador-irma-yanes","investigador-jun-kim-karla-herrera","investigador-msc-gabriela-diaz","tipo-impresos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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